Privacy Policy

Collection of Personal Information

LG Electronics (hereinafter also referred to as LG, we, our, us) is committed to protecting your privacy relating to the personal information submitted by you to us on the Internet. We hope that this policy (Privacy Policy) helps you understand what kind of personal information we collect in connection with our products and services and how we process such information. We believe that it is important for you to know what we do with your personal information that you submit to us. In your dealings with LG you may provide us with personal information. Personal information for the purposes of this Privacy Policy means information that can be used to identify you (i.e. a natural person) personally, or is associated with any such information, but does not include the name, title or business address or telephone number of an employee of an organisation.

We may also use cookies from time to time to help personalise your online experience with us. A cookie is a small text file that is stored on your computer to help us make your visit to our site more user-friendly. Cookies provide us with information about your use of the site that can help us improve the site and your experience of using it. Any personal information collected about you through cookies will be treated in accordance with this Privacy Policy. If you have set your browser to warn you before accepting cookies, you should receive a warning message with each cookie. You may refuse cookies by turning them off in your browser; however, you should be aware that our site like most other popular sites may not work well with cookies disabled.

Use and Disclosure of Personal Information

Except in the event of the sale of all or most of all of the assets of LG, we will not sell, trade or rent your personal information to any third party unless we have your consent. We will only use and/or disclose personal information in order to:

1. understand and meet your needs and preferences;

2. manage and develop our business and operations; and

3. meet legal and regulatory requirements.

We also reserve the right to use, disclose, sell, trade or rent aggregated data, provided that the data is not linked to any specific individual.

Except where we are required by law to disclose personal information, we will require any person to whom we provide your personal information to agree to comply with our then current Privacy Policy. We will take reasonable commercial efforts to require such person so that they comply with our Privacy Policy, however we will have no liability to the individual concerned if any person fails to comply with our Privacy Policy.

In order to provide services to you, your personal information may be collected, stored and/or processed or otherwise used by us or on our behalf both inside and outside the Republic of Korea, or by third-party service providers or companies in the LG corporate family, to perform functions on our behalf. As a result, the courts, governments or law enforcement agencies in a third country could obtain disclosure of such information under nationally applicable laws.

Security of Your Personal Information

Our site has security measures in place to protect against the loss, misuse and unauthorised alteration of your personal information under our control. More specifically, our server uses SSL (Secure Sockets Layer) security protection by encrypting all of your personal information including credit card number, name and address to prevent individuals from reading this information as it travels over the Internet.

Changes to this Privacy Policy

LG will, at its sole discretion, occasionally update this Privacy Policy to reflect company and customer feedback or changes to privacy legislation and users who access the Privacy Policy after these changes have been implemented are bound by such changes. We encourage you to review this Privacy Policy periodically to keep up to date on how LG is protecting your personal information.

Withdrawal of Consent

Except as required by law, we will not use or disclose your personal information for any purpose for which you refuse us consent or later withdraw your consent. If you withdraw consent, you agree that in spite of this withdrawal we may continue to use the personal information previously provided to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have to LG. You also understand that although you can use our site for some purposes without providing us with any personal information, we need personal information about you for some services, including those that require payment or involve an ongoing relationship with LG or our partners. If you refuse to provide us with the information we require or later withdraw your consent to use and disclose this information, we may no longer be able to provide you with these services.

Contact Information

LG welcomes your comments regarding this Privacy Policy. If you believe that we have not adhered to this Policy or if you wish to review or edit your personal information, please contact us by email at [email protected] or send your concerns to LG Electronics Collaborate & Innovate Team, Technology Alliance Group, LG Seocho R&D; Campus, 221 Yangjae-dong, Seocho-gu, Seoul 137-130, South Korea. We will use reasonable commercial efforts to address any concerns that you may have.


By using this website and/or by submitting personal information to us, you express your agreement to the processing of your personal information in accordance with this Privacy Policy. If you do not agree with the provisions of this Privacy Policy, please do not use this website or provide us with your personal information.